The Rise of K-Beauty & the Power of PDRN
Long before the global wave of K-pop, there was K-beauty. Traditional Korean skincare began with herbal medicine rooted in natural botanicals such as rice, camellia oil, ginseng, licorice root, green tea, and mugwort. By the 1980s, Korea blended this heritage with modern science, sparking an international explosion of creams, essences, ampoules, and sheet masks. Decades …